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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Buyer Conversion
Percent of exposed shoppers who purchase after a promotion or campaign.
Definition
Buyer conversion quantifies how well a tactic turns reached shoppers into paying customers. It is a direct read of effectiveness at the point of sale.
How to Calculate
Divide buyers who purchased during the campaign by total shoppers exposed to the campaign, then multiply by 100. Use matched markets or IDs to estimate exposure.
Why it Matters
Shows whether spend is working and which channels drive real purchases, not just impressions.
Key Advantages
Straightforward KPI to compare tactics. Enables quick test‑and‑learn across messages and depths of discount. Connects media to sales with store‑level reads.
Example
A ready‑to‑drink tea offer reached 20,000 loyalty members and 2,600 bought, so conversion is 13 percent.
Use it to
Calculate the percent of exposed shoppers who purchase to quantify campaign or placement efficiency. Compare conversion by message, depth, and retailer to identify barriers closest to the point of sale.
