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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Buyer Demographics
Profile of shoppers based on age, income, household size, and other traits.
Definition
Buyer demographics describe the characteristics of shoppers purchasing your products, enabling targeted marketing.
How to Calculate
Analyze panel or loyalty data to segment buyers by demographic attributes.
Why it Matters
Helps tailor messaging, product development, and media plans to the right audience.
Key Advantages
Improves targeting accuracy, boosts campaign relevance, and supports innovation planning.
Example
Analysis shows energy drink buyers skew younger, with 60 percent under age 35.
Use it to
Profile purchasers by age, income, household size, and other attributes to understand who buys. Apply the profile to guide pack, price, and media decisions for the most responsive segments.
