Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Buyer Demographics
Profile of shoppers based on age, income, household size, and other traits.
Definition
Buyer demographics describe the characteristics of shoppers purchasing your products, enabling targeted marketing.
How to Calculate
Analyze panel or loyalty data to segment buyers by demographic attributes.
Why it Matters
Helps tailor messaging, product development, and media plans to the right audience.
Key Advantages
Improves targeting accuracy, boosts campaign relevance, and supports innovation planning.
Example
Analysis shows energy drink buyers skew younger, with 60 percent under age 35.
Use it to
Profile purchasers by age, income, household size, and other attributes to understand who buys. Apply the profile to guide pack, price, and media decisions for the most responsive segments.
