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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Customer
The entity that purchases goods or services.
Definition
A customer is the person or organization that buys a product, either for personal use or to resell.
How to Calculate
Count unique buyers in transaction data for the defined period.
Why it Matters
Customers generate revenue and are the direct target for pricing, promotions, and loyalty programs.
Key Advantages
Identifying customers helps track purchase frequency, basket size, and spend per buyer. It enables targeted offers and retention strategies.
Example
A grocery store sells a case of bottled water to a restaurant owner—the restaurant is the customer.
Use it to
Count unique purchasing entities responsible for transactions to size the buyer base. Segment customers by spend and frequency to distinguish high-value accounts from occasional purchasers.
