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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Same-Basket Products
Products that frequently appear together in a single shopping basket.
Definition
Same basket products analysis identifies items that are often purchased together, helping optimize merchandising.
How to Calculate
Run basket affinity analysis on transaction data to find frequent product pairings.
Why it Matters
Improves shelf adjacency and supports targeted promotions.
Key Advantages
Boosts impulse purchases, enhances shopper experience, and increases basket size.
Example
Chips and salsa often appear in the same basket during summer weekends.
Use it to
Identify products frequently purchased together to size adjacency or bundle opportunities. Use co-purchase relationships to refine placement and cross-category activation.
