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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

Nathan Shipley is an executive director and industry analyst for Circana’s Automotive Aftermarket practice. Drawing upon more than 15 years of experience in the automotive industry, Shipley works closely with manufacturers and retailers to help them better understand marketplace dynamics leveraging Circana’s vast data resources and expertise.


A recognized industry thought leader, Shipley has presented at industry events such as AAPEX and the YANG Leadership Conference. He was also the recipient of 2018’s Auto Care Association Impact Award: Four for the Future, which recognizes four people under age 40 who have made remarkable contributions within the auto care industry.


Shipley holds a bachelor’s in Marketing from The University of Houston.

Recent Posts from

Nathan Shipley

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel

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The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel
Shoppers aren’t changing – how they shop and where they spend is.

18 Jun 2026

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Influencer Incrementality: Proving Sales Lift and ROI

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Influencer Incrementality: Proving Sales Lift and ROI
Influencer activity is reshaping how demand is created and where it converts—but measurement must capture the full path to purchase. Join us to learn how to connect creator efforts to incremental retail sales using proprietary data and marketing mix benchmarks. We’ll show where performance varies, how to measure true impact, and how to make smarter investment decisions.

17 Jun 2026

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All to play for as pubs and shops compete to secure summer spending boost

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All to play for as pubs and shops compete to secure summer spending boost
Circana believes a major spending uplift is unlikely, but pubs, bars and match-night grocery choices could still benefit if football fever takes hold

17 Jun 2026

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Navigating Tariffs: Smarter Marketing Decisions for Growth

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Navigating Tariffs: Smarter Marketing Decisions for Growth
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.

16 Jun 2026

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The Value of Influence: Driving Sales Lift & ROI

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The Value of Influence: Driving Sales Lift & ROI
Influencer marketing has become a powerful driver of performance—shaping how consumers discover, evaluate, and purchase. As social platforms turn into full‑funnel commerce ecosystems, creators are accelerating demand and delivering measurable results. This report reveals how brands can turn influence into real business impact and maximize the value of their investments.

16 Jun 2026

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Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence

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Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence
Enhanced solution deepens integration within the Unify+ platform, connecting verified buyer feedback with real-world purchase behavior for faster, more confident decision-making

16 Jun 2026

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Top 10 Movies

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

15 Jun 2026

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Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens

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Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens
Unprecedented generational shifts – seven cohorts influencing demand at once – are rewriting the rules of retail. This creates complexity that only focused, insight-led brands can turn into growth, by understanding and respecting consumers’ diverse life stages and defining moments.

15 Jun 2026

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US Toy Industry Sales Accelerate in 2026, Circana Reports

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US Toy Industry Sales Accelerate in 2026, Circana Reports
Squishy toys surge as social media amplifies demand

15 Jun 2026

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Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana

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Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana
While gas prices have eased slightly, consumers appear to have adjusted to elevated levels, unlocking pent-up demand. The pain at the pump didn’t dampen Memorial Day spending either — the week delivered modest year-over-year growth

15 Jun 2026

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Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day

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Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day
It’s shaping up to be a real fireworks show this year, as the Fourth of July lands on a Saturday, celebrates America's 250th birthday, and shares the spotlight with a major soccer competition in North America. See what shoppers are stocking up on for celebrations and how they like to show their Independence Day spirit.

15 Jun 2026

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Are Pricing and Promotions Helping or Hurting Your Market Share?

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Are Pricing and Promotions Helping or Hurting Your Market Share?
Strong comparable sales, rising loyalty enrollment, and steady traffic can signal a win, even as competitors quietly pull shoppers away in a marketplace where prices are compared in seconds and baskets switch just as fast. Seeing true performance means reading pricing, promotion, assortment, availability, shopper behavior, and external forces together, so you know whether your strategy is really gaining ground.

11 Jun 2026

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What Incrementality Attribution Reveals That Attribution Alone Cannot

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What Incrementality Attribution Reveals That Attribution Alone Cannot
Incrementality attribution reveals the true impact of marketing by isolating what actually drove sales—not just what was present at conversion. By using test-and-control methods, brands can measure real lift, optimize budgets, and confidently prove ROI—often uncovering a gap between attributed performance and actual incremental value.

10 Jun 2026

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Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion to 250,000 Static Panelists

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Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and...
We are committed to helping our clients move beyond simply understanding what happened in a category to uncovering exactly why consumers are behaving a certain way and how brands can act on it...

9 Jun 2026

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2026 Global Toy Report

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2026 Global Toy Report
Want a sharper view of where the global toy market is headed?

8 Jun 2026

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Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets

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Global Toy Market Hits $123B as ‘Play’ Expands Across Ages and Markets
Adults, emerging markets, and digital behaviors are shaping the industry’s future

8 Jun 2026

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Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports

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Soccer Fever Fuels Global Surge in Toys and Collectibles, Circana Reports
Global sales of soccer-related toys soar 160% as fan enthusiasm accelerates across key markets

8 Jun 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

5 Jun 2026

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Price Optimization: Turning Pricing Analytics into Consistent Decisions

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Price Optimization: Turning Pricing Analytics into Consistent Decisions
Reactive pricing may feel manageable early on, but as SMBs scale across retailers and channels, unmanaged inconsistency often erodes margins, strains trade relationships, and undermines brand positioning. Brands best positioned for profitable growth replace guesswork with a disciplined pricing and trade optimization framework that is grounded in elasticity insights, data-driven guardrails, and analytics.

5 Jun 2026

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4 Themes from Circana’s New Product Pacesetters Report

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4 Themes from Circana’s New Product Pacesetters Report
Circana's recently-released 2025 New Product Pacesetters report spotlights innovations driving the year's top 200 launches, from wellness-meets-indulgence to bold brand collabs. Winning brands are blending sensory appeal, trusted partnerships, and everyday elevated benefits to capture shoppers and reshape what "new" really means in both food and nonfood categories.

4 Jun 2026

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