Kiara Barrett

Kiara Barrett leads the Circana’sglobal thought leadership strategy and works with the world’s largest retailers, consumer packaged goods manufacturers, and industry organizations to navigate disruption, unlock growth, and anticipate what’s next for consumers and commerce. As a trusted advisor to C-suite executives, she brings together Circana’sunmatched view of consumer behavior, retail performance, and market dynamics to translate data into action, helping organizations identify emerging opportunities, make smarter strategic decisions, and drive sustainable growth. Her work spans the most critical issues shaping the industry today, including AI and agentic commerce, retail media, consumer spending, loyalty, innovation, and the future of retail.

Prior to Circana, Barrett was a Managing Director (Partner) at Accenture where she led the NA Consumer Goods, Retail, and Travel Growth Strategy practice, advising senior business leaders at Fortune 1000 companies on growth strategy, digital transformation, and customer-centric innovation. Before Accenture, she worked in brand management at Procter & Gamble. Combining the perspective of a consultant, operator, and industry thought leader, Barrett is recognized for helping organizations connect changing consumer behavior to actionable business outcomes. Her insights are regularly sought by executive audiences seeking to understand the trends, technologies, and market shifts that will define the next era of growth.

Kiara received an M.B.A. from the Anderson School of Management at the University of California, Los Angeles, and holds a B.S. in Business Administration from Babson College, Cum Laude.