Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Price Sensitivity
How unit sales respond to changes in price.
Definition
Price sensitivity, often called price elasticity, is the percent change in quantity sold for a 1 percent change in price. It varies by category, brand, and time.
How to Calculate
Estimate elasticity using regression of log units on log price, controlling for feature, display, and seasonality. Elasticity equals the slope coefficient, interpreted as percent change in units per 1 percent change in price.
Why it Matters
Guides promo depth and base price strategy so you do not sacrifice margin unnecessarily.
Key Advantages
Quantifies response instead of guessing. Helps pick the best weeks for price changes. Compares sensitivity across SKUs to set differentiated strategies.
Example
Ice cream elasticity of −1.5 means a 1 percent price increase reduces units about 1.5 percent.
Use it to
Estimate expected unit change for a given percent price move to quantify demand responsiveness. Use sensitivity to inform pricing guardrails and promotional depth.
