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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Threshold Impact
Demand change that occurs once a price or media level crosses a point.
Definition
Threshold impact is a non-linear response where results jump after crossing a specific level.
How to Calculate
Test multiple levels and observe step-changes in outcomes.
Why it Matters
Helps pick price points and media weights.
Key Advantages
Prevents waste below thresholds.
Example
Display lift jumps only when price drops below $3.00.
Use it to
Quantify the volume change that occurs when a price or feature crosses a known behavioral cutoff. Use threshold impact to set price points or feature timing that trigger the desired response.
