Liquid Supply Chain

The Liquid Supply Chain™ is a turnkey solution using cross-retailer data for fast, store-level insights – no engineering lift required. Get access to retail-ready intelligence in record time.

A Single Solution

30+ retailers available with harmonized sales and inventory information at stores and distribution centers.

Frictionless Integration: Faster Time to Insights

Seamlessly access your integrated model to take action immediately.

High ROI: Spend Time Taking Action

Maximize revenue with accelerated decision- making, not data reconciliation.

Join more than 7,000 clients and partners worldwide

Unlock Speed, Clarity, and Action Across Retailers

AI-driven Supply Chain Optimization Tool

The Liquid Supply Chain solution delivers powerful insights for suppliers to track inventory across retailers with precision, down to the store, item, and day, all in one place. With best-in-class dashboards, your team can shift focus from reconciling fragmented data to driving smarter, faster decisions. AI-powered insights surface the areas that matter most, while automated ingestion, harmonization, and export capabilities streamline onboarding and accelerate time to value. The Liquid Supply Chain solution allows you to start transforming data into action across every retail channel.

Improve Your Supply Chain Strategy

Manage Inventory: Understand your current inventory positioning by retailer at the store, item, and day level

Find Opportunities: Compare your in-stock rates across customers in a single view

Refine Forecasting: Access key customer inventory levels updated daily

Improve Sales: Assess how your inventory levels from department to category to item are helping or hurting sales across multiple retailers faster

Gain Actionable Supply Chain Insights with Circana’s Comprehensive Industry Data

With over 30+ years of experience in retail and supply chain analytics, Circana combines unmatched domain expertise with trusted relationships across retailers and suppliers. Our technology is built to deliver actionable insights and uniquely positioned to break down silos by seamlessly connecting supply chain data to other data assets. This integrated approach empowers suppliers to move faster, act smarter, and stay ahead in an increasingly complex market.

Supply Chain Optimization Solution for Suppliers

Suppliers

The Liquid Supply Chain solution provides automated insights so suppliers can measure performance at every level. Circana’s supply chain solutions provide a downstream command center, which helps build resiliency through transformative insights, collaborative action, and proven expertise.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.