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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Supply Chain
Liquid Supply Chain
The Liquid Supply Chain™ is a turnkey solution using cross-retailer data for fast, store-level insights – no engineering lift required. Get access to retail-ready intelligence in record time.
A Single Solution
30+ retailers available with harmonized sales and inventory information at stores and distribution centers.
Frictionless Integration: Faster Time to Insights
Seamlessly access your integrated model to take action immediately.
High ROI: Spend Time Taking Action
Maximize revenue with accelerated decision- making, not data reconciliation.
Join more than 7,000 clients and partners worldwide
Unlock Speed, Clarity, and Action Across Retailers
AI-driven Supply Chain Optimization Tool
The Liquid Supply Chain solution delivers powerful insights for suppliers to track inventory across retailers with precision, down to the store, item, and day, all in one place. With best-in-class dashboards, your team can shift focus from reconciling fragmented data to driving smarter, faster decisions. AI-powered insights surface the areas that matter most, while automated ingestion, harmonization, and export capabilities streamline onboarding and accelerate time to value. The Liquid Supply Chain solution allows you to start transforming data into action across every retail channel.
Improve Your Supply Chain Strategy
Manage Inventory: Understand your current inventory positioning by retailer at the store, item, and day level
Find Opportunities: Compare your in-stock rates across customers in a single view
Refine Forecasting: Access key customer inventory levels updated daily
Improve Sales: Assess how your inventory levels from department to category to item are helping or hurting sales across multiple retailers faster
Gain Actionable Supply Chain Insights with Circana’s Comprehensive Industry Data
With over 30+ years of experience in retail and supply chain analytics, Circana combines unmatched domain expertise with trusted relationships across retailers and suppliers. Our technology is built to deliver actionable insights and uniquely positioned to break down silos by seamlessly connecting supply chain data to other data assets. This integrated approach empowers suppliers to move faster, act smarter, and stay ahead in an increasingly complex market.
Supply Chain Optimization Solution for Suppliers
Suppliers
The Liquid Supply Chain solution provides automated insights so suppliers can measure performance at every level. Circana’s supply chain solutions provide a downstream command center, which helps build resiliency through transformative insights, collaborative action, and proven expertise.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
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