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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Total Points of Distribution (TPD)
Count of unique points where the item is sold.
Definition
TPD often counts stores, SKUs, or placements depending on context.
How to Calculate
Define the point type, then count unique points.
Why it Matters
Shows breadth of availability.
Key Advantages
Simple to track in field sales.
Example
1,200 points of distribution across the region.
Use it to
Calculate total item-store combinations to quantify breadth of distribution. Use TPD to compare footprint across items and identify where coverage should expand.
