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Total Points of Distribution (TPD)
Count of unique points where the item is sold.
Definition
TPD often counts stores, SKUs, or placements depending on context.
How to Calculate
Define the point type, then count unique points.
Why it Matters
Shows breadth of availability.
Key Advantages
Simple to track in field sales.
Example
1,200 points of distribution across the region.
Use it to
Calculate total item-store combinations to quantify breadth of distribution. Use TPD to compare footprint across items and identify where coverage should expand.
