Supply Chain Data Solution

Transform Your Inventory and Supply Chain Challenges Into Opportunities

Unprecedented demand and supply challenges continue to add complexity to an already-complicated supply chain. You need a solution that ingests, harmonizes, and visualizes critical data so you can make the right decisions. Our supply chain solutions provide comprehensive data analysis and streamlined insights with granularity and precision. Understand your supply chain at every level, improve forecasting and replenishment rates, enhance retailer collaboration, and mitigate risks caused by disruptions.

Optimize store operations labor

Help prevent out-of-stocks before they occur

Minimize overstocks and markdowns

See disparate data within hours of receipt

Join more than 7,000 clients and partners worldwide

Prevent Disruptions and Optimize Inventory Management With Circana’s Supply Chain Solutions

Uncover Opportunities and Mitigate Supply Chain Disruptions

Our scalable solutions help you optimize, standardize, and automate business processes to monitor return, maximize impact, and understand the value of actions. With our tools, you can see the effect of different strategies and decisions based on retailer data. By addressing supply chain disruptions and on-shelf availability issues with data-backed strategies, you can prevent lost sales and uncover new opportunities.

Make Supply Chain Decisions Faster With AI-driven Data Analysis

You can benefit from our solutions, which have proven success with hundreds of global retailers and manufacturers, addressing near real-time needs like on-shelf availability, forecasting and replenishment, service-level tracking, inventory management, new product distributions, phantom inventory detection, and more. With our solutions, you can connect data assets and accelerate decision-making to respond to new opportunities faster.

Analyze Your Retailer Data In a Single View

Circana’s supply chain solutions show all your retailer data in a singular view so you can easily identify trends and opportunities across your enterprise and individual retailers. By integrating your critical data with our Liquid Data® platform, you can accelerate decision-making. Our globally scaled supply chain solutions help you prevent out-of-stocks before they occur and understand your inventory performance down to the individual product and retailer.

Gain Deeper Insights Into Supply Chain Optimization

Supply Chain Management Strategies

Consumer behavior plays a significant role in supply chain management. Understanding how your consumers are interacting with your products, the root causes of sudden surges in demand, and your product lifecycles is paramount to making the right decisions regarding replenishment rates.

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Supply Chain Disruptions

An empty shelf tells you there is a problem. It does not tell you what caused it or how to fix it.

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Unlock Growth Opportunities with a Supply Chain Solution

Liquid Supply Chain

See across retailers to spot supply risks before they hurt your business. The Liquid Supply Chain™ solution delivers fast, harmonized insights that reveal inventory gaps, low supply days, and store-level issues early so you can focus on driving action, not reconciling data. Stay ahead of problems and protect sales with a clearer, faster view of your supply chain.

On-Shelf Availability

Keep every shelf stocked and every customer happy. Our On-Shelf Availability solution gives you real-time visibility into every item and every store, with AI-powered alerts that help your teams act quickly to fix issues before they impact sales. Reduce disruptions, minimize risk, and deliver a seamless shopping experience across digital and physical shelves.

Learn how to make faster decisions across your supply chain

Improve Collaboration Between Retailers and Manufacturers

If you’re a retailer, sharing your supply chain data with suppliers is just the starting point. It gives them access — but not always in a clear context. This is where collaboration programs with a shared platform shine — when you give your suppliers not only the numbers, but also the tools and reference points they need to act. That could mean using consistent report templates, setting shared goals, or building in two-way communication right in the platform.

And when reports fit into your existing workflows, your team gets the full value of your data — without extra work.

Understand the Consumer Impact on Your Supply Chain

Looking at supply chain data alone only tells part of the story. With Circana, you can connect store-level performance with real consumer behavior insights — from loyalty programs to household purchases, surveys, and more. This gives you a clearer view of why products move (or don’t), so you can tell the difference between a launch that fell short in execution and one that shoppers simply aren’t interested in.

Client Testimonials

Circana’s Supply Chain Case Studies

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Scooping Up Ice Cream Sales: A Data-driven Win for Retailer and Brand

CPG

Liquid Data Collaborate

Inflation has led consumers to cut back on spending across many CPG and general merchandise categories. Yet everyday indulgences, like super-premium ice cream, remain resilient as shoppers continue to treat themselves. Despite this category growth, a grocer and a large CPG brand were underperforming. Neither was achieving average market share or keeping pace with broader growth trends in super-premium ice cream. Ahead of a key line review, the grocer’s ice cream merchant asked the CPG partner, “Should we expand our super-premium ice cream assortment?” While positive sales trends were evident elsewhere, the merchant was unsure if this would resonate with the grocer’s most loyal customers.

Supply chain: Protecting against out-of-stocks

CPG

Supply Chain

Manufacturer decided to proactively delist a SKU within the coffee category at Retailer and was concerned about the impact this decision may have on brand sales. The delisted item was a medium sized single-serve coffee item; smaller and larger count options would remain.

How integrated data saved shelf space and cut shrink

A leading CPG brand risked losing shelf presence for its refrigerated guacamole line due to persistent overordering of short shelf life SKUs. The root cause was a disconnect between the retailer’s unit forecasts and actual sales, leading to inflated orders and excessive shrink through store-level donations. The category buyer’s attempts to manually adjust forecasts within the retailer’s internal system were unsuccessful and changes weren’t holding. Compounding the issue, a planogram shift moved the product from deli to produce, negatively affecting visibility and sales velocity. The manufacturer aimed to strengthen its partnership with the retailer by using data-driven insights to diagnose the issue and recommend corrective actions.

CPG

Liquid Data Collaborate

Turn Demand Surges Into Strategic Wins

A breakout product line sparked intense demand, outpacing supply and leaving retailer shelves empty. Despite inventory built to support the launch, stock ran low fast. Production couldn’t scale quickly enough, forcing the manufacturer to place the product on allocation.

CPG

On-shelf Availability

Uncover Service Gaps and Optimize Product Availability

A leading paper CPG brand faced puzzling in-stock declines at a key retail partner despite no product availability issues. The retailer’s footprint spanned the mid-Atlantic and Northeast, serviced by multiple distribution centers, complicating the root cause analysis

CPG

On-shelf Availability

Transform Overstocks Into Retail Opportunity

A pet food manufacturer noticed a troubling trend: Inventory for a stagnant item was lingering longer in stores, raising concerns about waste and profitability. Sales velocity slowed, but orders continued at historical rates. Was inventory building up, or were the consistent orders filling gaps that had developed over time?

CPG

On-shelf Availability

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Complexity into Clarity

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Supply Chain Data Solution

Transform Your Inventory and Supply Chain Challenges Into Opportunities

Prevent Disruptions and Optimize Inventory Management With Circana’s Supply Chain Solutions

Uncover Opportunities and Mitigate Supply Chain Disruptions

Make Supply Chain Decisions Faster With AI-driven Data Analysis

Analyze Your Retailer Data In a Single View

Gain Deeper Insights Into Supply Chain Optimization

Unlock Growth Opportunities with a Supply Chain Solution

Learn how to make faster decisions across your supply chain

Improve Collaboration Between Retailers and Manufacturers

Understand the Consumer Impact on Your Supply Chain

Client Testimonials

Circana’s Supply Chain Case Studies

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Book a Demo

We’ll Show You How to Transform

Complexity into Clarity

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