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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
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TERM
Competitive Retailer Marketing Area (CRMA)
A retailer-defined competitive marketing area.
Definition
Competitive Retailer Marketing Area groups ZIP codes where a retailer competes for media and planning.
How to Calculate
Use the retailer's CRMA map to aggregate sales and KPIs.
Why it Matters
Aligns analysis with how the retailer plans.
Key Advantages
Improves relevance of media and trade plans.
Example
Run a test in the Dallas CRMA.
Use it to
Define a geography that includes a retailer’s stores plus competitors within surrounding counties. Use CRMA to compare account performance to the local competitive set and size share opportunity.
