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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Price Gap
Difference between your price and a benchmark.
Definition
Price gap compares your shelf or net price to a competitor or category average.
How to Calculate
Subtract benchmark price from your price, express in dollars or percent.
Why it Matters
Helps maintain competitive positioning.
Key Advantages
Prevents drift that hurts velocity.
Example
You are $0.30 above the category average.
Use it to
Compute the difference between two prices to judge competitiveness. Track gaps versus key rivals to determine where adjustments are required to protect share.
