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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Base Sales
Estimated sales without promotions.
Definition
Base sales are modeled volume expected at regular price without merchandising.
How to Calculate
Use time-series models that remove promo effects to estimate baseline.
Why it Matters
Helps see true demand and repeat strength.
Key Advantages
Separates sustainable sales from subsidized spikes.
Example
If total was 1,000 units with 300 from promo, base is 700 units.
Use it to
Quantify expected sales absent promotional lift to read true trend. Compare base against total to assess the incremental contribution of promotions.
