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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Base Sales
Estimated sales without promotions.
Definition
Base sales are modeled volume expected at regular price without merchandising.
How to Calculate
Use time-series models that remove promo effects to estimate baseline.
Why it Matters
Helps see true demand and repeat strength.
Key Advantages
Separates sustainable sales from subsidized spikes.
Example
If total was 1,000 units with 300 from promo, base is 700 units.
Use it to
Quantify expected sales absent promotional lift to read true trend. Compare base against total to assess the incremental contribution of promotions.
