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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Suggested solutions
TERM
Basket Composition
Mix of products in a shopper’s basket.
Definition
Basket composition shows which categories or brands appear together in a basket.
How to Calculate
Analyze transaction data to list all items purchased in the same trip.
Why it Matters
Reveals cross-sell opportunities and shopper preferences.
Key Advantages
Helps design bundles and targeted promotions.
Example
Cereal often appears with milk and fruit in baskets.
Use it to
Analyze items that appear together in the same transaction to reveal natural product pairings and meal components. Apply results to quantify adjacency or bundle opportunities by retailer and to estimate added basket value from co-placement.
