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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Buying Rate
Average spend or units purchased per buying household in a given period.
Definition
Buying Rate is a commonly-used concept in CPG that supports distribution, pricing, or promotion decisions.
How to Calculate
Use standard retail data methods to compute or identify the metric.
Why it Matters
Helps focus on the levers that drive growth.
Key Advantages
Clear, comparable, and easy to share with partners.
Example
Use simple numbers in a grocery example to show how it works.
Use it to
Compute average spend or units per buying household over a period to read purchase depth. Segment by retailer or cohort to distinguish loyalty growth from penetration effects.
