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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Suggested solutions
TERM
Distribution
Availability of a product across stores.
Definition
Distribution measures how many stores, or how much ACV, carry a product.
How to Calculate
Use numeric distribution or ACV distribution based on the goal.
Why it Matters
Availability is a prerequisite for sales.
Key Advantages
Clear target for sales teams.
Example
Reach 80 percent of stores selling before heavy media.
Use it to
Quantify where and how widely the product is available so sales potential is not capped by access. Order expansion by expected contribution, prioritizing high-ACV doors first.
