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Monte Carlo Simulation
Simulation method using random sampling.
Definition
Monte Carlo simulation runs many random draws to estimate distributions of outcomes.
How to Calculate
Define inputs with uncertainty and simulate thousands of iterations.
Why it Matters
Helps plan under uncertainty for demand or ROI.
Key Advantages
Reveals risk and upside, not just averages.
Example
Simulate promo ROI with variable lift and cost.
Use it to
Estimate outcome ranges by repeatedly sampling input distributions and aggregating results. Use simulated intervals to choose plans that meet volume and profit goals under uncertainty.
