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TERM
Retailers per Household (HH)
Average number of retailers shopped by each household.
Definition
Measures how many different chains a household visits for a category.
How to Calculate
Divide total retailer visits by number of households.
Why it Matters
High number signals low loyalty.
Key Advantages
Helps target retention tactics.
Example
Average of 3 retailers per HH for snacks.
Use it to
Calculate how many retailers an average household shops within the category. Use this behavior to estimate competitive overlap and switching potential.
