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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Retailers per Household (HH)
Average number of retailers shopped by each household.
Definition
Measures how many different chains a household visits for a category.
How to Calculate
Divide total retailer visits by number of households.
Why it Matters
High number signals low loyalty.
Key Advantages
Helps target retention tactics.
Example
Average of 3 retailers per HH for snacks.
Use it to
Calculate how many retailers an average household shops within the category. Use this behavior to estimate competitive overlap and switching potential.
