Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Retailers per Household (HH)
Average number of retailers shopped by each household.
Definition
Measures how many different chains a household visits for a category.
How to Calculate
Divide total retailer visits by number of households.
Why it Matters
High number signals low loyalty.
Key Advantages
Helps target retention tactics.
Example
Average of 3 retailers per HH for snacks.
Use it to
Calculate how many retailers an average household shops within the category. Use this behavior to estimate competitive overlap and switching potential.
