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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Spend per Buyer
Average dollars each buying household spends on the brand in a period.
Definition
Spend per buyer shows purchase depth among buyers. It complements penetration by revealing how much buyers spend once they are in the brand.
How to Calculate
Divide total brand dollars in the period by the number of buying households in that period.
Why it Matters
Higher spend per buyer often comes from trade‑up and repeat. It is a lever for growth that does not require new distribution.
Key Advantages
Easy to track, sensitive to pack architecture and pricing, and useful for loyalty planning. Works well in retailer scorecards.
Example
Granola bar brand dollars of $250,000 from 10,000 buyers equal spend per buyer of $25 in the quarter.
Use it to
Calculate average dollars per buying household to understand spend depth. Compare by banner or demographic to identify where raising spend per buyer will grow sales.
