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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Trade Efficiency
Results delivered per dollar of trade spend.
Definition
Trade efficiency measures incremental profit or sales per trade dollar.
How to Calculate
Divide incremental profit or dollars by trade spend.
Why it Matters
Improves allocation of limited funds.
Key Advantages
Highlights best tactics and retailers.
Example
$1.40 incremental profit per trade dollar.
Use it to
Measure incremental dollars per trade dollar spent to judge return. Prioritize tactics with strong efficiency and trim low-yield activities.
