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Track business performance against key competitors at every stage of the product lifecycle.
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Trade Efficiency
Results delivered per dollar of trade spend.
Definition
Trade efficiency measures incremental profit or sales per trade dollar.
How to Calculate
Divide incremental profit or dollars by trade spend.
Why it Matters
Improves allocation of limited funds.
Key Advantages
Highlights best tactics and retailers.
Example
$1.40 incremental profit per trade dollar.
Use it to
Measure incremental dollars per trade dollar spent to judge return. Prioritize tactics with strong efficiency and trim low-yield activities.
