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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Trial and Repeat
Two stages of brand growth, first purchase and repurchase.
Definition
Trial brings in new buyers; repeat turns them into loyal customers.
How to Calculate
Measure new buyers and repeat rate over time.
Why it Matters
Balanced growth needs both.
Key Advantages
Clarifies where to invest next.
Example
Trial at 8 percent, repeat at 35 percent.
Use it to
Calculate household trial and repeat to separate initial reach from loyalty. Use results to focus efforts on acquisition or retention as needed.
