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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Trial and Repeat
Two stages of brand growth, first purchase and repurchase.
Definition
Trial brings in new buyers; repeat turns them into loyal customers.
How to Calculate
Measure new buyers and repeat rate over time.
Why it Matters
Balanced growth needs both.
Key Advantages
Clarifies where to invest next.
Example
Trial at 8 percent, repeat at 35 percent.
Use it to
Calculate household trial and repeat to separate initial reach from loyalty. Use results to focus efforts on acquisition or retention as needed.
