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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
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TERM
CPG Marketing
Activities to drive trial, repeat, and brand equity.
Definition
CPG marketing combines trade, shopper, and consumer tactics to grow sales and value.
How to Calculate
Plan objectives, choose channels, set budget, and measure results.
Why it Matters
Connects products to shoppers at the right time and place.
Key Advantages
Helps identify which marketing levers generate the strongest return for a specific category or retailer.
Example
Back-to-school bundle with display and digital ads.
Use it to
Connect spend, reach, and creative to POS outcomes by tracking lift against specific marketing levers. Compare channels and messages to identify which inputs shift sales or share with efficiency.
