Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
CPG Marketing
Activities to drive trial, repeat, and brand equity.
Definition
CPG marketing combines trade, shopper, and consumer tactics to grow sales and value.
How to Calculate
Plan objectives, choose channels, set budget, and measure results.
Why it Matters
Connects products to shoppers at the right time and place.
Key Advantages
Helps identify which marketing levers generate the strongest return for a specific category or retailer.
Example
Back-to-school bundle with display and digital ads.
Use it to
Connect spend, reach, and creative to POS outcomes by tracking lift against specific marketing levers. Compare channels and messages to identify which inputs shift sales or share with efficiency.
