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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Incremental $ Lift per Week of Support
Extra dollars generated per supported week.
Definition
This metric divides incremental dollars by number of support weeks to gauge weekly effectiveness.
How to Calculate
Incremental dollars divided by supported weeks.
Why it Matters
Compares tactics and timings.
Key Advantages
Normalizes by duration.
Example
$40,000 incremental over four weeks equals $10,000 per week.
Use it to
Quantify added dollars generated per week of feature, display, or other support. Rank tactics by efficiency so support is deployed to those delivering the highest weekly return.
