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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
New, Lost and Retained Shoppers
Buyer movement across periods.
Definition
Tracks households that are new, lost, or retained between periods for a brand.
How to Calculate
Compare buyer lists period over period and classify changes.
Why it Matters
Shows loyalty health and churn.
Key Advantages
Pinpoints where to act first.
Example
5,000 new, 3,000 lost, 20,000 retained buyers.
Use it to
Divide buyers into households new to the brand, those who lapsed, and those retained between periods. Quantify net change in the buyer base and identify where acquisition or retention needs attention.
