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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
New, Lost and Retained Shoppers
Buyer movement across periods.
Definition
Tracks households that are new, lost, or retained between periods for a brand.
How to Calculate
Compare buyer lists period over period and classify changes.
Why it Matters
Shows loyalty health and churn.
Key Advantages
Pinpoints where to act first.
Example
5,000 new, 3,000 lost, 20,000 retained buyers.
Use it to
Divide buyers into households new to the brand, those who lapsed, and those retained between periods. Quantify net change in the buyer base and identify where acquisition or retention needs attention.
