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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Percent Change (% Chg)
Percent difference between two values.
Definition
Percent change equals change divided by starting value times 100.
How to Calculate
Subtract old value from new, divide by old, multiply by 100.
Why it Matters
Shows growth rates clearly.
Key Advantages
Comparable across scales and units.
Example
From $1.00 to $1.20 is 20 percent.
Use it to
Express movement between periods as a percent to compare rates across metrics with different scales. Use percent change when absolute differences would overstate shifts on large bases.
