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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Price per Pound/Ounce
Cost of a product normalized by weight.
Definition
Price per pound or ounce standardizes pricing across different package sizes, enabling fair comparisons.
How to Calculate
Divide the product price by its weight in pounds or ounces.
Why it Matters
Helps maintain competitive pricing and avoid shopper confusion.
Key Advantages
Supports transparent pricing, improves shelf label accuracy, and aids in value communication.
Example
A 16-ounce pack priced at $4 equals $0.25 per ounce.
Use it to
Normalize value by weight to compare unit economics across different formats. Use the measure to identify where large packs or premium sizes deviate from expected price structure.
