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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Retailer Feature Ads / Coupons
Price discounts delivered via code or media.
Definition
Coupons offer shoppers a specific discount when redeeming a code or barcode.
How to Calculate
Define face value, distribution, and redemption rules.
Why it Matters
Can drive trial and trade-up with measurable cost.
Key Advantages
Trackable and easy to test.
Example
Save $1.00 off two boxes this week.
Use it to
Flag retailer‑run features or coupons to isolate their effect on sales. Compare outcomes to understand which retailer media executions drive conversion.
