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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Sales per $MM ACV (“Sales per Million”)
Total sales volume of stores, used to weight distribution and reach.
Definition
All Commodity Volume is the sum of total sales across stores in a market for all products, used as a weight to value store importance.
How to Calculate
Add total store sales for all items across all stores in the market for the defined period.
Why it Matters
It shows the sales power of a store or banner, so small brands can target the doors that matter most.
Key Advantages
Focuses on selling power, supports efficient distribution, and aligns with retailer scale.
Example
If a market has $900,000,000 in total store sales this quarter, that is the market ACV.
Use it to
Normalize revenue by ACV to compare productivity across channels, retailers, or items. Use the measure to spot where distribution delivers strong value per million ACV.
