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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Velocity ($/TDP)
Sales velocity normalized by distribution.
Definition
Dollars per TDP divides dollar sales by total distribution points to compare items fairly.
How to Calculate
Dollar sales divided by TDP for the period.
Why it Matters
Removes distribution bias in performance.
Key Advantages
Good for SKU ranking and shelf decisions.
Example
$10,000 on 50 TDP equals $200 per TDP.
Use it to
Normalize dollars by TDP to compare revenue rate independent of footprint. Use the metric to detect which items generate the strongest value per point of distribution.
