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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Velocity ($/TDP)
Sales velocity normalized by distribution.
Definition
Dollars per TDP divides dollar sales by total distribution points to compare items fairly.
How to Calculate
Dollar sales divided by TDP for the period.
Why it Matters
Removes distribution bias in performance.
Key Advantages
Good for SKU ranking and shelf decisions.
Example
$10,000 on 50 TDP equals $200 per TDP.
Use it to
Normalize dollars by TDP to compare revenue rate independent of footprint. Use the metric to detect which items generate the strongest value per point of distribution.
