Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Weighted Distribution
Distribution adjusted for store sales volume.
Definition
Weighted distribution measures product availability in stores weighted by their sales contribution, not just store count.
How to Calculate
Divide ACV of stores carrying the product by total ACV and multiply by 100.
Why it Matters
Shows reach in high-volume stores, which drives sales more than numeric distribution alone.
Key Advantages
Prioritizes distribution in top-performing stores, improves ROI on sales efforts, and supports strategic expansion.
Example
If stores carrying your product represent $800M of $1B ACV, weighted distribution is 80 percent.
Use it to
Calculate percent of category ACV where an item is sold to read distribution breadth. Target high-ACV gaps first to unlock the greatest volume.
