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Weighted Distribution
Distribution adjusted for store sales volume.
Definition
Weighted distribution measures product availability in stores weighted by their sales contribution, not just store count.
How to Calculate
Divide ACV of stores carrying the product by total ACV and multiply by 100.
Why it Matters
Shows reach in high-volume stores, which drives sales more than numeric distribution alone.
Key Advantages
Prioritizes distribution in top-performing stores, improves ROI on sales efforts, and supports strategic expansion.
Example
If stores carrying your product represent $800M of $1B ACV, weighted distribution is 80 percent.
Use it to
Calculate percent of category ACV where an item is sold to read distribution breadth. Target high-ACV gaps first to unlock the greatest volume.
