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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Weighted Distribution
Distribution adjusted for store sales volume.
Definition
Weighted distribution measures product availability in stores weighted by their sales contribution, not just store count.
How to Calculate
Divide ACV of stores carrying the product by total ACV and multiply by 100.
Why it Matters
Shows reach in high-volume stores, which drives sales more than numeric distribution alone.
Key Advantages
Prioritizes distribution in top-performing stores, improves ROI on sales efforts, and supports strategic expansion.
Example
If stores carrying your product represent $800M of $1B ACV, weighted distribution is 80 percent.
Use it to
Calculate percent of category ACV where an item is sold to read distribution breadth. Target high-ACV gaps first to unlock the greatest volume.
