Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Distribution
Availability of a product across stores.
Definition
Distribution measures how many stores, or how much ACV, carry a product.
How to Calculate
Use numeric distribution or ACV distribution based on the goal.
Why it Matters
Availability is a prerequisite for sales.
Key Advantages
Clear target for sales teams.
Example
Reach 80 percent of stores selling before heavy media.
Use it to
Quantify where and how widely the product is available so sales potential is not capped by access. Order expansion by expected contribution, prioritizing high-ACV doors first.
