Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Distribution
Availability of a product across stores.
Definition
Distribution measures how many stores, or how much ACV, carry a product.
How to Calculate
Use numeric distribution or ACV distribution based on the goal.
Why it Matters
Availability is a prerequisite for sales.
Key Advantages
Clear target for sales teams.
Example
Reach 80 percent of stores selling before heavy media.
Use it to
Quantify where and how widely the product is available so sales potential is not capped by access. Order expansion by expected contribution, prioritizing high-ACV doors first.
