Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Promotion Support
The mix of tactics used to promote an item.
Definition
Promotion support includes price cuts, features, displays, and digital ads.
How to Calculate
Document weeks and ACV for each tactic.
Why it Matters
Combining tactics increases lift.
Key Advantages
Clear view helps optimize the mix.
Example
Two feature weeks, one display week, 20 percent ACV.
Use it to
Flag weeks with price, feature, or display activity to segment performance reads. Use support conditions to isolate effects of each mechanic on sales.
