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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Promotion Support
The mix of tactics used to promote an item.
Definition
Promotion support includes price cuts, features, displays, and digital ads.
How to Calculate
Document weeks and ACV for each tactic.
Why it Matters
Combining tactics increases lift.
Key Advantages
Clear view helps optimize the mix.
Example
Two feature weeks, one display week, 20 percent ACV.
Use it to
Flag weeks with price, feature, or display activity to segment performance reads. Use support conditions to isolate effects of each mechanic on sales.
