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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Promotion Support
The mix of tactics used to promote an item.
Definition
Promotion support includes price cuts, features, displays, and digital ads.
How to Calculate
Document weeks and ACV for each tactic.
Why it Matters
Combining tactics increases lift.
Key Advantages
Clear view helps optimize the mix.
Example
Two feature weeks, one display week, 20 percent ACV.
Use it to
Flag weeks with price, feature, or display activity to segment performance reads. Use support conditions to isolate effects of each mechanic on sales.
