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TERM
Base Price
Regular shelf price without temporary discounts.
Definition
Base price is the non-promoted price that shoppers see when no promotion is active.
How to Calculate
Use the modal or regular shelf price across stores over the period.
Why it Matters
Sets everyday value and margin, and anchors promo depth.
Key Advantages
Stable reference for price tests and thresholds.
Example
If shelf is $4.99 most weeks, base price is $4.99.
Use it to
Estimate the everyday price excluding temporary reductions. Track base moves separately from promotional depth to understand margin posture and price architecture.
