Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Base Weighted Weeks (BWW)
Weeks of promotion weighted by base sales.
Definition
Base Weighted Weeks weight each week of support by baseline volume to reflect impact potential.
How to Calculate
Multiply each supported week by base sales weight, then sum for the period.
Why it Matters
Shows quality of timing, not just count of weeks.
Key Advantages
Rewards support in high-demand weeks.
Example
Two weeks of support in peak season count more than two off-peak weeks.
Use it to
Count weeks weighted by base volume to normalize exposure across time. Apply BWW when comparing periods so high‑base weeks carry proportionate influence.
