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TERM
Basket Size
Average number of items in a shopping basket.
Definition
Basket size measures how many items shoppers buy per trip.
How to Calculate
Divide total items purchased by total trips.
Why it Matters
Shows shopper buying behavior and helps design bundles.
Key Advantages
Easy to track and improve with promotions.
Example
If 10,000 items were bought in 2,000 trips, basket size is 5 items per trip.
Use it to
Measure the average number of items per trip to understand purchase breadth. Compare by mission, daypart, or retailer to detect conditions that raise or reduce item count.
