Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Basket Value
Average dollar amount spent per trip.
Definition
Basket value measures total spend per shopping occasion.
How to Calculate
Divide total dollars by total trips.
Why it Matters
Shows shopper spend and helps target trade-up strategies.
Key Advantages
Links pricing and promotion to basket economics.
Example
If $20,000 was spent across 1,000 trips, basket value is $20 per trip.
Use it to
Calculate average dollars per basket to track spend per trip. Compare by banner and occasion to separate pricing effects from mix and to set targets for value-building tactics.
