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Basket Value
Average dollar amount spent per trip.
Definition
Basket value measures total spend per shopping occasion.
How to Calculate
Divide total dollars by total trips.
Why it Matters
Shows shopper spend and helps target trade-up strategies.
Key Advantages
Links pricing and promotion to basket economics.
Example
If $20,000 was spent across 1,000 trips, basket value is $20 per trip.
Use it to
Calculate average dollars per basket to track spend per trip. Compare by banner and occasion to separate pricing effects from mix and to set targets for value-building tactics.
