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Basket Value Measurement
Tracks average dollar spend per basket.
Definition
Basket value measurement shows how much shoppers spend per trip, helping assess pricing and promotion impact.
How to Calculate
Divide total dollar sales by total number of baskets.
Why it Matters
Helps evaluate promotion effectiveness and identify trade-up opportunities.
Key Advantages
Supports premiumization strategies, improves ROI analysis, and informs pricing decisions.
Example
If $60,000 was spent across 3,000 baskets, basket value is $20.
Use it to
Compute total dollars divided by number of baskets to standardize basket spend reads across datasets. Use the measure to monitor shifts in ticket size after price, mix, or promotion changes.
