Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
BOPIS
Buy online, pick up in store.
Definition
BOPIS lets shoppers order online and collect purchases at a store location.
How to Calculate
Enable online ordering with store inventory and curbside pickup.
Why it Matters
Drives convenience and incremental trips.
Key Advantages
Lowers last-mile cost and lifts store traffic.
Example
A shopper buys cereal online and picks it up the same day.
Use it to
Track buy-online-pickup-in-store orders to read cross-channel contribution and store pickup effects. Compare conversion, cancellation, and pickup completion rates to find operational constraints that limit sales.
