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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

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Solving challenges that matter to you.

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Consumer insights and buying trends.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

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TERM

BOPIS

Buy online, pick up in store.

Definition

BOPIS lets shoppers order online and collect purchases at a store location.

How to Calculate

Enable online ordering with store inventory and curbside pickup.

Why it Matters

Drives convenience and incremental trips.

Key Advantages

Lowers last-mile cost and lifts store traffic.

Example

A shopper buys cereal online and picks it up the same day.

Use it to

Track buy-online-pickup-in-store orders to read cross-channel contribution and store pickup effects. Compare conversion, cancellation, and pickup completion rates to find operational constraints that limit sales.

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