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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Category Development Index (CDI)
Category sales per capita in a market versus national average.
Definition
CDI compares category per capita sales in a market to national per capita sales, indexed to 100.
How to Calculate
Divide category sales per capita in the market by national per capita, then multiply by 100.
Why it Matters
Shows where the category is strong or weak.
Key Advantages
Guides assortment and media by market.
Example
CDI of 80 signals category underdevelopment.
Use it to
Index category sales in a market versus total to locate over or under development. Use CDI with BDI to separate category potential from brand execution.
