Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Resources
Suggested solutions
TERM
Category Development Index (CDI)
Category sales per capita in a market versus national average.
Definition
CDI compares category per capita sales in a market to national per capita sales, indexed to 100.
How to Calculate
Divide category sales per capita in the market by national per capita, then multiply by 100.
Why it Matters
Shows where the category is strong or weak.
Key Advantages
Guides assortment and media by market.
Example
CDI of 80 signals category underdevelopment.
Use it to
Index category sales in a market versus total to locate over or under development. Use CDI with BDI to separate category potential from brand execution.
