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TERM
Census
A complete count of a population or stores.
Definition
Census refers to a full enumeration, often used for store universe counts or household panels.
How to Calculate
List and verify every unit in the target population.
Why it Matters
Ensures coverage and accurate denominators.
Key Advantages
Removes sampling bias.
Example
A census of 1,000 stores in the metro area.
Use it to
Designate datasets captured from all outlets in scope rather than a sample. Use census reads when you require exact distribution, price, and sales totals by door.
