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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Characteristic
A measurable feature of products, shoppers, or stores.
Definition
Characteristics capture traits like size, age, income, or store format used in analysis.
How to Calculate
Define variables and code them consistently across datasets.
Why it Matters
Enables segmentation and targeted actions.
Key Advantages
Improves precision in insights and tests.
Example
Households with kids buy more bulk cereal.
Use it to
Define a measurable product or shopper property used for classification or analysis. Apply characteristics consistently so comparisons by size, flavor, pack, or cohort are valid.
