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TERM
Club
Warehouse club channel with bulk packs and membership.
Definition
Club stores sell large pack sizes at value prices to members; it is a distinct retail channel.
How to Calculate
Classify sales in club banners like Costco or Sam's Club.
Why it Matters
Pack sizes and price points differ from grocery.
Key Advantages
High basket sizes and brand trial.
Example
A 24-pack snack sold only in club.
Use it to
Refer to the warehouse club channel where larger packs and lower price per unit are typical. Compare price ladders, pack sizes, and velocity rules to determine whether the item suits club economics.
