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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Consumer
The end user who consumes the product.
Definition
A consumer is the individual who uses the product, which may differ from the customer who purchased it. Consumers drive usage trends and influence repeat purchases.
How to Calculate
Estimate through household panel data or surveys that track actual product usage.
Why it Matters
Understanding consumers informs product design, packaging, and messaging that resonate with usage needs.
Key Advantages
Helps tailor innovation and advertising to real user preferences, not just buyer behavior. Supports long-term brand equity.
Example
A parent buys juice for their child — the parent is the customer, the child is the consumer.
Use it to
Identify the end user who consumes the product, which may differ from the purchasing customer. Use consumer insights on usage occasions and needs to inform product design and claims.
