Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Control Variable
A factor held constant to isolate effects.
Definition
Control variables account for influences like seasonality or price so models can estimate true effects.
How to Calculate
Include controls in regression or experiment design.
Why it Matters
Improves accuracy of lift and elasticity.
Key Advantages
Reduces bias in insights.
Example
Control for holidays when testing price.
Use it to
Hold constant factors in a model so the impact of price, display, or distribution can be isolated. Interpret coefficients with controls in place to avoid attributing effects to the wrong driver.
