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TERM
County Sizes
Grouping of U.S. counties by population.
Definition
County sizes classify markets by population tiers for analysis and targeting.
How to Calculate
Assign counties to size groups using census population thresholds.
Why it Matters
Different sizes have different shopping patterns.
Key Advantages
Enables balanced market coverage.
Example
Target large counties for new product launches.
Use it to
Group counties by population bands to set projection strata and balance samples. Check coverage and weights by size class so high-population areas carry appropriate influence.
