Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
County Sizes
Grouping of U.S. counties by population.
Definition
County sizes classify markets by population tiers for analysis and targeting.
How to Calculate
Assign counties to size groups using census population thresholds.
Why it Matters
Different sizes have different shopping patterns.
Key Advantages
Enables balanced market coverage.
Example
Target large counties for new product launches.
Use it to
Group counties by population bands to set projection strata and balance samples. Check coverage and weights by size class so high-population areas carry appropriate influence.
