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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Cross Purchase
Buying products from different categories or brands in the same basket.
Definition
Cross purchase tracks when shoppers buy items from multiple categories or brands together, revealing bundling opportunities.
How to Calculate
Analyze transaction data to identify baskets containing products from two or more categories or brands.
Why it Matters
Helps create cross-category promotions and improve basket value.
Key Advantages
Supports combo deals, enhances shopper convenience, and drives incremental sales.
Example
A shopper buys pasta and pasta sauce in the same trip, indicating a cross purchase.
Use it to
Measure the co-occurrence of two items or categories in the same basket to quantify related demand. Identify pairings with the strongest association and estimate expected basket lift from adjacency.
