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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Cum Weighted Weeks (CWW)
Cumulative weeks of merchandising weighted by quality.
Definition
CWW sums supported weeks with weights for feature, display, or depth to reflect impact.
How to Calculate
Assign weights to support types, multiply by weeks, and sum.
Why it Matters
Shows total intensity of support.
Key Advantages
Compares plans with different mixes fairly.
Example
Two feature weeks and one display week yield higher CWW than three light TPR weeks.
Use it to
Sum weeks of support weighted by expected impact to normalize exposure across time. Compare CWW across items to judge which SKUs received more effective merchandising coverage.
